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A Value Added Services are something extra you provide to your internet
viewers. For example if your business was a record store you could
have a section on your web site where your customers could keep track
of their own record, or CD collections. Your customers could login,
view what albums they owned, and then be able to add, edit or delete
their albums from their collection list, depending on whether they
were bought sold or traded. As a value added service, this becomes a
free service for the public, but at the same time becomes a source of
exposure for the record store. All of your customers will keep coming back to the
web site time and time again where they can be exposed to specials,
feature or sales each time they login to view their collection.
In a nutshell a Value Added Service is something you provide that your
competition doesn’t. It can be a one time service but ideally is
something that keeps viewers coming back to your web site. Your value
added service can be available to only existing customers, or perhaps
you may want to make it available to anyone. Your value added service
can serve a useful purpose to your clients such as an order tracking
system, or it could be something fun to be used as a pre-sales
attraction, such as a design your own birthday cake that a bakery
might use. Your value added service may be just some extra
information that no body else provides. If you are bicycle store you
may want to provide safety information for kids or perhaps maps to
local riding trails, even a small do-it-yourself bicycle maintenance
checklist.
Show your customers that you go above and beyond by providing a value
added service for them. Whether it’s a simple or complex solution,
your goal should be to keep your viewers coming back to your site
before, during and after the sale.
If your not sure what kind of service to offer your clients, give us a
call and let us learn about your business in order to provide
you some suggestions.
Some other
examples of Value Added Service are:
Product Service
and Support - Frequently asked questions, knowledge basis,
technical articles, training videos, or detailed product
instructions.
Industry news
- Gather up to date information and articles to give your customers a
single place for all the information their looking for.
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